Back in 1991, the California Lottery ran a radio commercial that engaged listeners by including the amount of the current prize winnings for that week’s lottery. “Tonight’s California Lottery is up to 63 million dollars. Why don’t you take a moment to think about what you would do with 63 million dollars…” the announcer said before trailing off to some nice, somewhat quiet, instrumental melody. The tune continued as slightly hushed background music for what seemed like a minute or two, but was probably only 30 seconds. Regardless of length, it was long enough for my mind…